ORGANIC PRODUCES IN ABUNDANCE!
YET NO MARKET?
READ ABOUT THE FIRST EVER INITIATIVE TO RESHAPE THE ORGANIC MARKETS!
AN INNOVATOR FINDS HIS WAY, ANYWAY!
It was when Mr. Anurag Agarwal found Sikkim to be the only complete organic state in India during his early academic visit to the place. But despite this fact, he found, to a surprise there was no market for these high quality-organic products. Infact, the entire organic crops and fruits from Sikkim were exported to Siliguri, West Bengal, where they were being mixed with other products and sold unanimously as a homogenous produce. So, the “organic” identity was being lost; they were produced as “organic” but sold as conventional!
RETAINING THE LOST IDENTITY
Agarwal, a 32yr-old young blood, far before his eye-opening experience in Sikkim, evidently observed farmers and poors committing suicides in his adolescence. This layed a strong impact on Agarwal’s mind. And thus, the combined experience of his early childhood blended with what he came across in Sikkim, led him to develop a Socio-commercial venture as his successful business. Hence, he, along with his team members, built PARVATA FOODS, where besides creating a chain of markets for the organic produce and retaining its lost identity, he has innovated an exclusive 3-stage dehydration technology for spices, being first of its kind specifically in Ginger.
“We are also motivating the farmers to work with us in scientific drying process”-Mr. Anurag Agarwal
A CHALLENGING CHALLENGE!
It is only when you take challenges, you ensure “learning” and then ultimately “success”.
A genuine question that pops up now is why they have chosen such difficult areas to work when they could have easily penetrated in other markets to enjoy a pinnacle position in their career? Proving the above quoted saying, the suave organization worked with a clear vision to undertake the challenges and work only in those estates that were not explored by others in this field. This is why, PARVATA FOODS after “Sikkim” enjoys its presence only in tribal belt of Orissa and the toughest-mountainous terrains in Meghalaya.
“We have become the first player to build integrated value chain of organic produce from Sikkim. Spanning the entire value chain from sourcing, processing, packaging, marketing and distribution of organic spices like turmeric and ginger and large cardamoms and exotic fruits and vegetables, we are committed to bring high quality, adulteration free, organic & natural agriculture products to the consumers”–Mr. Agarwal
FIRST EVER IN NATION
Also, to be noted, there is no technology in India for storing fresh ginger on commercial scale! The said technology is available in China, Australia and Netherlands up-till date. Infact, China harvests ginger for 2 months and supplies in the world market for 10 months! Thus, realizing this astonishing fact, Anurag is set to pioneer commercial-ginger storage for the first time in India.
“We are doing tie-up with foreign universities and companies to bring the fresh ginger storage technology. We are taking trials in Modified Atmosphere (MAP) bags for storage of fresh ginger at our plant”-Mr. Agarwal
BUILDING THE INNOVATION
Another issue observed by the organization was burning woods in bhattis was the only known method for drying Large Cardamom up-till date. It, however, damaged its color and flavor. This results in products being rejected by the customers in Europe and US and also harms the reputation of Sikkim as an organic state. Registering this very fact, PARVATA FOODS has also started “scientific drying” of cardamom in their processing unit.
“It is being dried by hot air in tray dryers. This results in even drying without any harmful impact on the produce. Also, the color and the aroma are far better than the Bhatti drying”-Mr. Agarwal
AN EVENTUAL U-TURN
Your personal experiences have a lot of potentials to lead you to an exceptional journey of excellence; but only when you are ready to learn and grasp from those happenings!
Suggesting the budding innovators to absorb the above mentioned ideology, the poised Kanpur lad goes back in time remembering the day when his father was into major health hassles due to a severe lack of medicines! Since then, the entrepreneur developed an innate desire to make food as an alternative to the medicines. Thus, he believes he got triggered for such innovation from nothing but his life episodes! And besides all other ventures, he then revolutionized the usage of “TURMERIC AND GINGER” as a forgotten medicinal product and a retail brand of spices known as PARVATA SPICES came into existence.
So, the best part of one’s journey, no matter how tough it is, is to,
“Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle”
- NPOP (India)
- NOP (US)
- EU (Europe)